Simple pricing, per centre

You pay for the platform, not for each learner. Your learners pay you, directly.

Build your courses for free, pay only when you publish them.

Active AI learners500

Learners who actually message the AI in a month, not everyone enrolled. Assumes ~15 conversations per active learner/month.

1005001,0002,5005,0007,50010,000

Start

For your first online course.

€74/mo

€49 plan + €25 AI credits (Small)

billed yearly, €888/yr

Start
AI credits
  • 100 active learners
  • 5 published courses
  • 1 teacher account
  • 50 GB video storage
  • 5% commission on sales
Most chosen

Pro

When you want your brand, fully.

€164/mo

€99 plan + €65 AI credits (Medium)

billed yearly, €1968/yr

Start
AI credits
  • 1000 active learners
  • 25 published courses
  • 5 teacher accounts
  • 500 GB video storage
  • 2.5% commission on sales
  • Your own domain
  • No uInstructor branding

Scale

For high-volume centres.

€264/mo

€199 plan + €65 AI credits (Medium)

billed yearly, €3168/yr

Start
AI credits
  • 5000 active learners
  • Unlimited published courses
  • 20 teacher accounts
  • 2 TB video storage
  • 0% commission on sales
  • Your own domain
  • No uInstructor branding

Full comparison

FeatureStartProScale
Active learnersActive learnersActive learnersActive learners
Published coursesPublished coursesPublished coursesUnlimited
Courses in progress (draft)UnlimitedUnlimitedUnlimited
Teacher accounts1520
Video storage50 GB500 GB2 TB
Commission on sales5%2.5%0%
Live & 1:1 sessions (Google Meet, recorded)
Homework: assign and grade
Level tests by age group
Quizzes and exercises
Certificates on course completion
Feedback from learners
Gamification (streaks, XP, leaderboard)
New-teacher training & qualification
Your own subdomain
Your own domain
No uInstructor branding
AI Tutor
AI Studio (content generation)
Public chatbot on your site
AI credit packs availableSmallSmall, MediumSmall, Medium, Large
Analytics (revenue, retention, teacher stats)
Referral program
Integrations (Stripe, Calendar, WhatsApp, Claude)
Marketplace listingComing soon
Priority support

AI credits — a separate add-on

Every plan above is priced 100% platform — no AI usage bundled in. AI Tutor, AI Studio and the public chatbot all draw from AI credits, bought separately as a pack (see the picker on each plan above). One tutor reply costs about 1.2 credits, one AI Studio generation about 44.2 credits, one chatbot reply about 1 credit — so even the Small pack covers thousands of tutor replies or hundreds of AI Studio generations a month.

Every centre also gets 1,000 free AI Studio credits a month, no card required — resets monthly, doesn't carry over.

Your content is never used to train models.

Calculate your AI tutor cost

See what the AI tutor would cost per month and per learner, at your volume. Move the values and it recalculates instantly.

Advanced settings

A typical tutor exchange: many input tokens (prompt + course context), a short reply. Prices are public list prices and change, so you can adjust them.

Total AI / mo
€204
Cost / learner / mo
€2.04
Cost / message
€0.07
Claude (text) €5.66ElevenLabs (voice) €199

3,000 messages / mo in total.

Estimate at current list prices. Actual usage varies by centre.

Simple pricing, per centre · uInstructor